Caravan to Midnight is a nightly cyber delivered television show hosted by John B Wells. It delivers new episodes from Tuesday to Friday along with a terrestrial radio show on every Saturday called Ark Midnight. Caravan To Midnight invites new guests in every episode to discuss on current events like world news, health & nutrition, science, politics, religion, entertainment, music and pop-culture etc.
Caravan To Midnight Case Study
Media & Entertainment
Introduction
Business Needs
- Client wanted a platform (Admin panel) for creating and uploading episodes and adding guests’ information.
- There was also a need to develop a website and a mobile application through which users would be able to watch or listen to episodes and buy subscription for paid episodes.
- Client needed a donation process to be implemented on website for users who want to make donations by selecting a particular cause.
Upcoming Plans
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- Intigate provided a holistic solution which caters to every need of the client. With the latest designs and newest technologies, Intigate designed and developed user-friendly and dynamic platform.
- The solution contains following platforms:
- Website – A stunning website along with web application with features of watching episodes, breaking news, making donations and compiling the information of the guests to know their likes and dislikes etc.
- Admin Panel – An Admin panel for managing subscriptions and episodes, updating website content, analyzing the customer feedbacks and focusing on improving subscriber base on the basis of graphical representations and feedbacks.
- Android & iOS Mobile Application – Mobile application for the users who want to access Caravan To Midnight features in Android & iOS mobile phones.
- Intigate also introduced newsletters on website for users to stay updated and in communication with Caravan To Midnight.
- Recently, we have changed UI/UX of website and web application which are providing a phenomenal experience to every user. There are augmentations in the features of the Guest Application such as guests can request to make them be invited to the episode, a Trial Plan for new users to avail benefits of all paid episodes and other features for a week.
Technology Stack
Angular 1 & 9
C#
SQL
Web API
Bootstrap
HTML5
CSS
Caravan To Midnight Screens
A.Website Home Page
B. Mobile Application
Business Impact
- Substantial increased in the response:After developing proposed idea client experienced a greater traffic of users on the web and mobile applications.
- Good user experience:The Client is rated as a leading Radio show in their territory. Year by year Subscription purchase count is going up and adding to the profits for the client.
- Reached targeted niches: live streaming videos have attracted large number people as it is quite easy to watch video streaming from anywhere.
- Real time engagement: offersa direct conversation with the guests. It also gives an ability to offer live support, Q&A sessions and share feedback.
- Take less time to produce: creating and editing video streaming is less time consuming as compared to traditional video making. It also requires lesser number of resources to complete video streaming.
- Strong sales conversions: live streaming results in more sales. Broadcasting live can also be used in content marketing which is considered as a valuable tool.
- Fastest growing Industry: live video streaming is one of fastest growing industry specially after COVID-19 situation, is has become convenient and safe to watch shows online rather than going to the venue.
